One of the world’s largest telecommunications company by market capitalization, state-owned China Mobile is looking to expand its services by launching its own Internet firm and a series of branded mobile phones. The company’s Chief Executive Officer, Li Yue, said that there will be changes in the current operational mold of the company allowing it to enter new fields, and diversify its products and services.
According to Li, starting a separate business for the Internet company will allow it to better respond to changing market trends and customer demands, something that may be limited following the mold of a state-owned company. China Mobile has been expanding over the last few years, setting up 9 new businesses since 2006, across different cities and provinces in the country, offering varying products and services.
Sources say China Mobile plans to set up the mobile Internet company in Guangzhou. It’s also been revealed the company plans to launch its own self-branded mobile phones, after having successfully developed its own TD-SCDMA 3G mobile phone.